1. Scope

All data subjects whose personal data is collected, in line with the requirements of the GDPR.

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2. Responsibilities

2.1 The GDPR Owner is responsible for ensuring that this notice is made available to data subjects
prior to SV Arena Limited collecting/processing their personal data.

2.2 All Employees/Staff of SV Arena Limited who interact with data subjects are responsible for
ensuring that this notice is drawn to the data subject’s attention and their consent to the processing
of their data is secured.

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3. Privacy Notice

3.1 Who are we?

SV Arena Limited are holding an event, SV Arena, on the land at Court Farm previously managed by Wales YFC. SV Arena Limited are looking to bring new and refreshed ideas to the venue over the course of the Royal Welsh Show week.

Our GDPR Owner and data protection representatives can be contacted directly here:

info@sv-arena.com
Telephone – 01982 548000
The personal data we would like to collect from you is:

Personal data type: Source (where SV Arena Limited obtained the personal data from if it has not
been collected directly from you, the data subject. Note if the personal data has been accessed from
publicly accessible sources):

Contact details Website

The personal data we collect will be used for the following purposes:

Marketing to existing customer and those showing an interest in our products.

Fulfilling our contractual obligations including ticketing / booking with stakeholders.
Our legal basis for processing for the personal data:
Takes processing necessary to meet contractual obligations with data subject as the lawful basis for
processing data items.
Takes processing necessary to meet legal obligations of data controller as the lawful basis for
processing data items.

3.2 Consent

By consenting to this privacy notice you are giving us permission to process your personal data
specifically for the purposes identified.

Consent is required for SV Arena Limited to process both types of personal data, but it must be
explicitly given.

You may withdraw consent at any time by following the process on our web form.

3.3 Disclosure

SV Arena Limited will not pass on your personal data to third parties without first obtaining your
consent. The following third parties will receive your personal data for the following purpose(s) as
part of the processing activities:

3.4 Retention Period

SV Arena Limited will process personal data for the duration of 5 years and will store the personal
data for no longer than that time period.

3.5 Your Rights as a Data Subject

At any point while we are in possession of or processing your personal data, you, the data subject,
have the following rights:

Right of access – you have the right to request a copy of the information that we hold about you.

Right of rectification – you have a right to correct data that we hold about you that is inaccurate or
incomplete.

Right to be forgotten – in certain circumstances you can ask for the data we hold about you to be
erased from our records.

Right to restriction of processing – where certain conditions apply to have a right to restrict the
processing.

Right of portability – you have the right to have the data we hold about you transferred to another
organisation.

Right to object – you have the right to object to certain types of processing such as direct marketing.

Right to object to automated processing, including profiling – you also have the right to be subject to
the legal effects of automated processing or profiling.

Right to judicial review: in the event that SV Arena Limited refuses your request under rights of
access, we will provide you with a reason as to why.

All of the above requests will be forwarded on should there be a third party involved (as stated in 3.4
above) in the processing of your personal data.

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4. Online Privacy Statement

Personal Data

Under the EU’s General Data Protection Regulation (GDPR) personal data is defined as:

“any information relating to an identified or identifiable natural person (‘data subject’); an
identifiable natural person is one who can be identified, directly or indirectly, in particular by
reference to an identifier such as a name, an identification number, location data, an online
identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic,
cultural or social identity of that natural person”.

How we use your information

This privacy notice tells you how we, SV Arena Limited, will collect and use your personal data for our
marketing.

Why does SV Arena Limited need to collect and store personal data?

For us to provide you with a service we need to collect personal data for correspondence purposes
and/or detailed service provision. In any event, we are committed to ensuring that the information
we collect and use is appropriate for this purpose, and does not constitute an invasion of your
privacy.

Will SV Arena Limited share my personal data with anyone else?

We may pass your personal data on to third-party service providers contracted to SV Arena Limited in
the course of dealing with you. Any third parties that we may share your data with are obliged to
keep your details securely, and to use them only to fulfil the service they provide you on our behalf.
When they no longer need your data to fulfil this service, they will dispose of the details in line with
SV Arena Limited's procedures. If we wish to pass your sensitive personal data onto a third party we
will only do so once we have obtained your consent, unless we are legally required to do otherwise.

How will SV Arena Limited use the personal data it collects about me?

SV Arena Limited will process (collect, store and use) the information you provide in a manner
compatible with the EU’s General Data Protection Regulation (GDPR). We will endeavour to keep
your information accurate and up to date, and not keep it for longer than is necessary. SV Arena
Limited is required to retain information in accordance with the law, such as information needed for
income tax and audit purposes. The retention periods for certain kinds of personal data may also be
governed by specific business-sector requirements and agreed practices. Personal data may be held
in addition to these periods depending on individual business needs.

Under what circumstances will SV Arena Limited contact me?

Our aim is not to be intrusive, and we undertake not to ask irrelevant or unnecessary questions.
Moreover, the information you provide will be subject to rigorous measures and procedures to
minimise the risk of unauthorised access or disclosure.

Can I find out the personal data that the organisation holds about me?

SV Arena Limited at your request, can confirm what information we hold about you and how it is
processed. If SV Arena Limited does hold personal data about you, you can request the following
information:

Identity and the contact details of the person or organisation that has determined how and why to
process your data. In some cases, this will be a representative in the EU.

Contact details of the data protection officer, where applicable.

The purpose of the processing as well as the legal basis for processing.

If the processing is based on the legitimate interests of SV Arena Ltd or a third party, information
about those interests.

The categories of personal data collected, stored and processed.

Recipient(s) or categories of recipients that the data is/will be disclosed to.

If we intend to transfer the personal data to a third country or international organisation,
information about how we ensure this is done securely. The EU has approved sending personal data
to some countries because they meet a minimum standard of data protection. In other cases, we will
ensure there are specific measures in place to secure your information.

How long the data will be stored.

Details of your rights to correct, erase, restrict or object to such processing.

Information about your right to withdraw consent at any time.

How to lodge a complaint with the supervisory authority.

Whether the provision of personal data is a statutory or contractual requirement, or a requirement
necessary to enter into a contract, as well as whether you are obliged to provide the personal data
and the possible consequences of failing to provide such data.

The source of personal data if it wasn’t collected directly from you.

Any details and information of automated decision making, such as profiling, and any meaningful
information about the logic involved, as well as the significance and expected consequences of such
processing.

What forms of ID will I need to provide in order to access this?

SV Arena Limited accepts the following forms of ID when information on your personal data is
requested:

Passport, driving licence, birth certificate, utility bill (from last 3 months)

Contact details of the Data Protection Officer / GDPR Owner:

Data Protection Officer / GDPR Owner contact details

Contact Name: Sam Mumford

Address line 1: Enterprise Hub, Cefn Mawr

Address line 2: Newtown, Powys

Address line 3: SY16 3LD

Email: info@sv-arena-com

Telephone: 01686 548000

Document Owner and Approval

The GDPR Owner is the owner of this document and is responsible for ensuring that this record is
reviewed in line with the review requirements of the GDPR.

A current version of this document is available to all members of staff on request.

Signature: Date:

Change History Record

Issue Description of Change Approval Date of Issue

1 Initial issue Sam Mumford 10/02/2024

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